Nike vs. Under Armour Trademark Dispute

Last February, Under Armour Inc. sued Nike Inc. for trademark infringement of ‘I will’ phrase. Nike Inc., countersued back to deny the allegation of infringing it ‘I Will’ slogan.

Under Armour launched its “I Will” campaign in February. The campaign received more than 1.5 million impressions on YouTube. Under Armour has requested a permanent injunction using "I will" phrase. It also requested destruction of all products with the phrase and damages from the use of the phrase.

After Under Armour's claim, Nike countersued back. According to Business Journal, “The ‘I Will’ mark ‘is not famous’ and ‘has not acquired distinctiveness or secondary meaning associated with Under Armour,’ “ in Nike’s filing.

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