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| facebook.com/CadburyUK |
The long
trademark battle between Cadbury and Nestle has ended. The UK court sided with
Nestle, and it said the Cadbury's trademark application lacked the required clarity,
precision, self-containment, durability and objectivity to qualify for
registration, BBC updated.
Cadbury spokesman
said to BBC that they were disappointed by the ruling.
"Our
colour purple has been linked with Cadbury for a century and the British public
has grown up understanding its link with our chocolate. We are studying this
particular ruling and will consider our next steps which include the
possibility of an appeal.", he added.
British chocolate
manufacture company, Cadbury is one of the biggest chocolate company in UK and
it is widely known for their purple wrapping. The purple color has been used for
its main product Daily Milk since 1990s and Cadbury applied the color as their
trademark in 2008. Nestle, the rival food company from Switzerland, opposed its
trademark application claiming that color 'purple' can't be trademarked by one specific company.
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