10.18.2013

Starbucks files their new word 'Fizzio' trademark

Photo mcclanahoochie
Starbucks filed a trademark application for the name "Starbucks Fizzio" which is created for their new line of soft drink machines, The Atlantic Wire reported. It says that the name is for beverage making machines, as well as a variety of drinks, including soft drinks.
 
Zack Huston,Starbucks' spokesman, said to NBC news that it’s related to the company’s test of sodas in Atlanta and Austin. Starbucks has been testing 3 flavors - Lemon Ale, Original Ginger Ale and Spiced Root Beer- he added.

This trademark filing may be the first step for Starbucks’ new business expanding of carbonated drinks.

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