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| flickr.com | photo uploaded by zoonabar |
Colloseum Holidings in Swiss was sued for
trademark infringement by Levi Strauss. According to The Telegraph, Levi
Strauss argued that the Colloseum Holdings sold jean with red patch stitched into
the back pocket which may cause confusion to the customers with LEVI’S jeans. Levi
Strauss has been using the “red tab” since 1936 in US on back pockets.
Just-style.com has contacted to a spokesperson
of Levi Strauss & Co and he said to just-style.com: "As the inventors of the blue jean in
1873, we at Levi Strauss & Co are always humbled and flattered that fellow
apparel makers look to us as a pioneer and as a source of inspiration.
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