4.29.2013

Haitai vs. Lotte Trademark dispute for Ice Cream Packaging

Two confectionery companies, Haitai and Lotte, is having trademark lawsuit for ice cream ‘Nougat Bar’ .  

 Haitai 'Nougat Bar'  eng.ht.co.kr (left) | Lotte 'Nougat&cream Bar' lotteconf.co.kr

Haitai Confectionery & Foods has applied for an injunction last April 19.  Haitai requested that Lotte’s ‘Nougat & Cream Bar’ cannot be used similar package to its product ‘Nougat Bar’. Nougat Bar by Haitai has been selling since 1974.   Haitai added that consumers may have confusion between 2 products, and it will be a claim for damages as well.

Lotte Confectionery responded that the word ‘Nougat’ means material of the ice cream, so the name ‘Nougat&cream Bar’ is not infringed to ‘Nougat Bar’  

the original article (Korean news website)



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