LG
Electronics has filed a patent infringement lawsuit against Chinese TV company
Hisense. Hisense is a major TV company in China that ranked fourth in sales
volume in the first half of this year in the global TV market and is expanding
its business by starting its business in the US market. LG Electronics has
attracted attention by filing aggressive lawsuits, including not only Hisense's
Chinese subsidiary but also its US subsidiary.
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| pixabay.com |
Patent
infringement issued
According
to LG Electronics, Hisense infringed four patents. They’ve already sent
warnings of infringement and asked for negotiations and settlements, but
Hisense has remained in insincere attitude. After all, LG Electronics has filed
a lawsuit to solve the problem.
A
choice to hold a Chinese supplier in check
It
is reported that LG Electronics filed a lawsuit against Chinese TV companies
for 12 years after 2007. Industry officials commented on LG's lawsuit as an
option to curb the growth of Chinese TV companies and correct the market order.
China's TCL, which filed a lawsuit in 2007, surpassed LG Electronics in the
North American market, making it the second-largest sales company. LG
Electronics seemed to have needed to take the action on this Chinese company.
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| flickr.com ©LG Electronic booth |
LG
Electronics conducts aggressive management
Recently,
LG Electronics has been implementing an aggressive management approach that is
different from the previous policy. In last September, a lawsuit was filed
against three companies in Germany, and a few years ago, they fought with
Samsung Electronics over a marketing campaign. Mr. Jeon Saeng-Gyu, vice
president of the patent center of LG Electronics, said they will respond
strongly to the protection of intellectual property rights.
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