2.19.2013

Tiffany & Co. Sues Costco for selling fake rings

tiffany.com

A luxury American multinational jewelry and silverware corporation Tiffany & Co. has filed a trademark infringement suit against brand-discount retailer Costco Wholesale, Wall Street Journalreported. Tiffany & Co. is seeking millions in damages from Costco for selling counterfeit engagement diamond ring labeled ‘Tiffany Platinum’.  

Tiffany sells its jewelry only at its own retail stores. The fake rings were determined because Tiffany has microscopic laser inscription on its diamonds. The rings from Costco were not engraved with the Tiffany & Co. trademark.

Costco immediately removed all products right after Tiffany & Co. contact last December. But Tiffany said it decided to file suit after because Costco had sold rings for "many years," according to the lawsuit, WSJ added.

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