Interesting and Creative Advertising Idea

 Interesting and Creative Advertising Idea!

1. advertiser: otrivin

 www.ad.co.kr

Two winners are gripping bunch of flowers in their hands and crying. People may guess they are crying for joy at a victory. Do you think that is it? To tell the truth, you can catch a real reason from the bottom right corner.  Advertiser, otrivin, are saying that this product  will help people with flower allergy.

2. advertiser: bauschlomb

www.ad.co.kr 

Second advertisement has also a reversal story. It seems like an advertisement of glasses but it isn't. Actually, this is advertising for Contact lenses. Advertiser, Bauschlomb, is saying that age of glasses is over as long as people wear Basuchlomb lenses. In other words, people don't need to wear glasses on anymore because these contact lenses are enough. The case is actually a coffin not a case for glasses.

3. advertiser: Ponteio

 www.ad.co.kr

If you are a person who is observant, you could see children crouching in front of doors in these pictures. This advertising campaign gives us a message that we should pay better attention to people out of range of our vision. This campaign has really good intention since it gives us chance to have a time for thinking about poor people.

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Designing Out Crime_Halloween special (2)

Read Designing Out Crime_Halloween Special (1) first.

It starts from the small things
UK Home Office organized a project called Designing Out Crime Association (DOCA) in 2007.  Through this project, the government was able to reduce the incidence of crimes. The project covered ‘crime out’ design of products, services, communications and environments that are appropriate in the society.


© Design Council of UK | Safer Pint Glass

This safer pint glass is designed to reduce the injuries caused by glassing attacks. According to Design Council of UK, “Alcohol related violence has fallen by 33% since 1997, yet 87,000 violent incidents involving glassware remain each year, which can badly injure victims and disrupt their families and communities.  The design of safer pint glass prevents serious accidents from drinking.  The safer pint glass has a thin transparent coating of bio-resin on the inside.  It makes glass stronger, and if the glass breaks, the coating film binds dangerous shards together. Hence,  it reduces the likelihood of getting injured. It is impossible to prevent drunken people from swinging the beer glass, but it is possible to prevent the possible injuries caused by the action.



© Dan-Form | Stop Thief Chair

According to the British Crime Survey, pick pocketing in England and Wales has risen by 25% during 2007 and 2008. Unattended bag on the back of a chair in the public is easy target for the thieves because it can be easily lifted or dipped into. To prevent such bag theft and pick pocketing, restaurants, cafes and pubs have devised a range of anti-theft chairs licensed to Dan-Form. “The Stop Thief Chair” features rounded back that discourages users from hanging bags over the chairs. Instead, it encourages them to place bag straps into the slot on the front of the chair to keep personal belongings more secure. With this chair, people can relax in public during the Halloween night out.

 

© Pauline Joy Richard | ATM Bike Stand

ATM-related crimes have become a major issue.   Such crimes include identity theft, physical attacks or robbery. People are not fully aware of how to protect themselves and personal belongings against crimes in front of ATM machines. There is a design solution for this problem.  The solution uses a common element - bike -to take advantage of its physicality. The design of bike stand located around ATM machines naturally works as a  shield against the crimes happening around cash points. 

Design as a security
Halloween is coming soon. It is hard to predict or prevent crimes.  However, small changes prevent potential crimes.  This is the biggest influence of designing. Wishing you a happy and safe Halloween day!!

* This posting is restructured based on ‘Design Map’ by Korean Intellectual Property Office.

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Weekly Korean IP Headlines 10.30. 2012

Are you ready for the Halloween night out party? A huge party, so called smart war between Samsung and Apple is still ongoing. Last week, Dutch court said Samsung did not infringed Apple's patent and USPTO invalidated Apple’s key rubber-banding patent. Let’s take a look at these remarkable results and other Korean related IP headlines during the last week.

flickr.com | by simplyrikkles

On October 23rd, C-Net reported that USPTO invalidated Apple’s patent used in victory over Samsung.  This is not a final action, but USPTO nixed that all 20 claims in Apple’s rubber-banding patent.  Even though the result is not a final decision of USPTO, this is remarkable because the rubber-banding patent is the most important key patent that influenced Apple’s landmark victory in San Jose, California in late August.  Check out the full article here.

As we posted on our blog, Korean major Kimchi companies led to the patent suit.  On October 24th, Korean Edaily reported that Kimchi maker Chonggajib’s holding company Daesang FNF filed a lawsuit against CJ, the holding company of Hasunjung Kimchi. According to the report, Chonggajib insisted that Hasunjung violated their glutinous rice called ‘Alpha glutinous rice’ patent which keeps the color and gloss of Kimchi during the manufacturing process.  Check out the original article here.

On October 25th, AFP reported that Dutch court rejected a suit brought by Apple claiming that Samsung had infringed its patent.  The context of the Apple’s patents is multi-touch technique when touch screens can or cannot identify simultaneous multiple touches. Check out the detailed information here. 

Korean money today reported on 26th, after processing semiconductor Equipment Company, Hanmi semiconductor has won several technology leakages and patent lawsuits against competitors. According to related industry, Hanmi won the lawsuit against Samsung’s after processing semiconductor Equipment Company, Secron.  In addition to that, Hanmi also won against another after processing semiconductor Equipment Company, Goryo that provides equipments to Samsung electronics branches. Check out the details here.

Hoyoung Chung, CFO of LG Display said that “the dispute is necessary and we cannot ignore the infringement and illegally took competitor’s core patent despite Samsung and LG are the leading comapnies of world display industry.” According to Chosun Biz on 26th published the article about LG Display’s third quarter performance presentation. Check out the detailed article here.
 

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Google Fails To AdWords Trademark Infringement Claims Against Cybersitter

Google makes a lot of money selling AdWords ads activated by third party trademarks. Google AdWords is Google's main advertising product and main revenue source.  

Recently Google got sued by Cybersitter, a company sells software to block adult content. The company sued by Google for alleged trademark infringement on AdWords. 

The issue was Net Nanny’s keywords and its ads sentence ‘Cybersitter’ for their Adwords ads. Net Nanny paid for the keywords to shown on the web for users who search for ‘Cybersitter’. Cybersitter said that it is a trademark infringement to use the company name for advertising and Google should  have not allowed Net Nanny’s Advertisement with this word. Cybersitter also added Net Nanny ad included the statement, "Protect your child with #1 rated Cybersitter software." 

To read more about this Google vs Cybersitter Trademark Infringement case, click here.

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Competition of Korean Kimchi companies led to the patent suit

Competition of Korean Kimchi companies led to the patent suit

Chongga and Hasunjung, Korean Top rival Kimchi companies, have been dueled over market share. And eventually this led to the patent suit. According to the press, Daesang FNF owning Chongga Kimchi brand insisted that CJ cheiljedang violates their own patent related with a manufacturing process with glutinous rice. 

For this reason, Daesang FNF have asked for compensation for damage fee for use of patent. However, CJ has shown no response since they didn't received a petition yet. 

Actually, the industry are considering this suit as a competition for market share instead of compensation for technical infregement. We are able to determine their steps past.

CJ took over the business of Hasunjung 2 month after Daesang FNF, the number one spot in its field of business, bought Jongga which was owned by Doosan Group in 2006. 

                                ▲  www.flickr.com  ∥ triwit

Since then, both companies have exerted great efforts to take over small business. And also the facts, CJ's sales have incresed and Food researchers of Daesang FNF selected themselves out to CJ, have affected this situation.

Like Samesung and Apple, Food industry are using patent suit as a method to hold each other in check. All of these things accounts, I doubt how the current patent institution goes well. 

DMC Tower 18th~19th Floor, 189 Sungam-ro, Mapo-gu, Seoul, Korea

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Designing Out Crime_Halloween special (1)

Halloween is coming to town!

www.flickr.com | MA Office of Travel & Tourism | Jack-o-lanterns

Orange, Green, Purple, and Black colors and Jack-o-lanterns will be everywhere, and people will have wicked Halloween costumes only for the day of October 31st.  Kids will occupy the mall and towns and shout out “Trick or Treat.” Bars and restaurants in the downtown will be full of young adults who want to enjoy the crazy Halloween night.  Extended hour service of Metro and other public transportations tempt more people to come out on the street.  Police officers are everywhere, but accidents always happen on the night of Halloween.



www.flickr.com | danellesheree | Broken Window

 

American Criminologist James Q. Wilson and George L. Kelling introduced Broken Windows Theory in 1982. This criminal psychology theory explains neglecting broken windows will lead to bigger crimes such as theft or murders. It directly shows how small or minor things affect our environments and society. The theory also claims that people easily commit crime on the day of Halloween because people create dangerous atmosphere on that night.

What is the CPTED?

The CPTED is the acronym of Crime Prevention Through Environmental Design.  This is the Urban Design theory that claims appropriate urban design, planning and construction can reduce chances of crime within the area. , CPTED prevents crime by predicting criminal's mentality and behavior in advance and applying Urban Design Theory in the area of a crime ridden districts and facilities. The Wikipedia states that the concept of CPTED was originally formulated by criminologist C.Ray Jeffery. Here is a brief history of CPTED from Wikipedia. The study of CPTED has developed and applied in public facilities, schools, and towns since 1970s in the U.S.  


www.flickr.com | idamolander | CPTED mind map

The town which adopted CPTED concept is different from pre-existing closed town.  The biggest feature of CPTED town is its openness and natural design that  enable its residents to communicate with each other.  Therefore,  they quickly notice outsiders and control their community .  To prevent possible crimes, they can also limit the access to the gate,  playground area or park side.  In addition, they can plant needle leaf trees instead of broad leaf trees to secure the view. 

www.flickr.com | Caro's Lines | Neighborhood Watch Area

To be Continued...

 

 

* This posting is restructured based on ‘Design Map’ by Korean Intellectual Property Office.

DMC Tower 18th~19th Floor, 189 Sungam-ro, Mapo-gu, Seoul, Korea

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WIPS Global Advanced : special feature 05:SDI (Selective Dissemination of Information)

WIPS Global Advanced

Worldwide Patent Information Online Service WIPS Global Advanced

SDI (Selective Dissemination of Information)

- SDI is a “notification service of newly registered patents” that regularly provides users with new patent information every time applicable
patent information is updated according to the user’s query of interest (Keyword, IPC, Applicant) registered on the Web SDI.
- Once the patent numbers of interest (or competitors’) are registered on the Web SDI, the updated news of patent families or
citation patents of the applicable patent are regularly offered.
- SDI service can be effectively used to monitor competitors or the patent trends of technology of interest.

1. Setting Up Query SDI 

 2. Setting Up Citation SDI 

3. Setting Up Family SDI 

4. Result 

Utilization of SDI Service

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DOJ Investigating Samsung For Patent Abuse

The patent issues between Samsung and Apple is not over and it is going to be a prolonged war with a new investigation by DOJ.  The U.S. Department of Justice (DOJ) is investigating Samsung Electronics Co. for abusing FRAND patent. To read more about the litigation recently click here.

The article posted on pcmag.com commented about this patent case.
The document says that the "DOJ has opened an investigation into the manner in which Samsung has used - or misused - its declared-essential patents." And also added Samsung’s comments that the Samsung spokesman, told that "has not received any formal notification from the authorities." For more information about Samsung spokesman’s interview, click here.

Apple said that they have filed its ITC filing that Samsung violated commitments to license its essential patents to competitors on fair, reasonable and non-discriminatory (FRAND) terms. It is said that a Justice Department spokeswoman declined to leave any comments or confirm the probe, also neither Samsung nor Apple responded. The article on Wall Street Journal wrote.

 

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Beyonce & Jay-Z lost Blue Ivy Trademark

▲ Beyonce's 'listen' from Dreamgirls movie

Beyonce lost her baby's name 'Blue Ivy's trademark right. Earlier this year, Beyonce and Jay-Z filed a trademark application to use their baby's name for commercial use. more details here

 

They were planning to have a company for baby products and clothes called Blue Ivy. But it turns out, they have lost to a wedding company in Boston which was already named 'Blue Ivy' since 2009. 

 

Here’s the meaning of their baby, name Blue Ivy. ( with reference source on telegraph.co.uk)  

The ‘Blue’ is Jay-Z's favorite color and he has been released three albums called Blueprint. For the middle name “Ivy”, has meaning of number ‘4’ (references the Roman numeral ("IV") for 4) and it is a special digit for both of  Beyonce and Jay-Z. Beyonce’s birthday is Sept. 4, Jay-Z's is Dec. 4, they were married on April 4, 2008, and the Jay z's latest album is entitled 4. To read more about this, click here.

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Weekly Korean IP Headlines 10.23.12

We will touch on the latest Korean IP news headlines from WIPS Global blog. After the victorious results from last week, Korean IP industry takes a new turn and the international patent war between Apple and Samsung continues to evolve. Let’s take a look at what else is going on Korean IP industry.  

flickr.com | by simplyrikkles

On October 17th, Korea Financial News reported Korea owns 7% of Global standard patent in the world patent industry.  According to Korea Institute of Patent Information, the number of Korean global standard patents is 2790, which is 6.9% of global standard registered patents including IEC, ISO and other seven global standard organizations.  Check out the details with the result of Korean domestic patent analysis here.  

On October 18th, Arirang news reported newly released animation, “Getting Creative with Pororo.”  Arirang news noted that KIPO and WIPO have been working with OCON production which created Pororo character to teach young children about the basics of intellectual property rights since 2010 with its famous Pororo character. This educational series of cartoons will be available in Korean and English.  According to Arirang news, the first episode is already available online on the national patent agency’s website and on the world patent offices’ YouTube channel. Click here for more detailed information with interviews.

The Forbes noted on October 18th, Apple has lost its appeal in Britain to overturn and earlier ruling, and has to apologize as a punishment.  The Forbes quoted The Next Web, “the electronics manufacturer will have to run apologies on its website as well as purchase print ads.”  Also the LA Times reported that British judge ordered Apple to run ads in British newspapers and post a notice on its British website apologizing and stating that Samsung’s products did not copy its own” Check out this interesting punishment here.

Korean Etnews reported on October 20th that Intel’s usage of Korean Government PCT service has been increased.  It can be interpreted as the assessment capability of Korean government is credible compare to other countries.  However, it should be interpreted as the fact that competition with Korean companies in semiconductor market has been intensified.  Etnews also mentioned the price of PCT international research in Korea is 1,101 dollars which is lower than the U.S. (2,080 dollars) and EU (2,426 dollars).  Check out the detailed information here.  

On October 22nd, Forbes and several Korean news agencies reported that Samsung announced it will stop shipping LCD displays to Apple.  Apple has been used Samsung LCD displays on the various IDevices.  Forbes said the point “seems to be” that demanding prices of Apple is too high to offer Samsung displays.  Based on the article, Samsung already cut the shipments to Apple and will completely stop the shipping in 2013.  Check out if the decision was just based on economic reasons or not.  Detailed article is here.     

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Cake Server, don't mess up with your cake!

The cake server that makes your table keep clean!

There is a Korea TV show program named ‘Man's Qualification.’ About a year ago, the casts showed some products they invented in their own way. One of those, introduced by Korean famous reporter Jeon Hyun-moo, was a knife that can be bent in various angles. 

After the show was aired, people found out the similar knife with a little bit different function. Some people doubted it was not a his original idea. Let's check how different they are.

▲ mip-sang knife from KBS TV show,  Man's Qualification

▲cake server magisso.com

The point of the reporter's knife was that people can cut cakes in every size they want with adjustable knife blade. And the 'cake server', which has already been selling online shops, is more focused on cutting and moving at the same time without messing around the plate and table.  

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SK Hynix, new trial against Rambus memory chip patent case

SK hynix vs. Rambus

SK Hynix has filed a new trial, the memory-chip technology patent case against Rambus Inc. that already have won in California six years ago. The case was originally filed by SK Hynix against Rambus in August 2000, The case was split into three separate phases. To read details of these three phases, click here. 

SK Hynix requested a new trial last week, because the some of patents of Rambus have been rejected by the BPAI. 

flickr.com |  by Cyberslayer | CC BY-NC-SA 3.0

SK Hynix Inc is a South Korean memory semiconductor supplier of dynamic random access memory ('DRAM') chips and flash memory chips. Founded in 1983, Hynix is the world's second-largest memory chipmaker and the world's sixth-largest semiconductor company. Formerly known as Hyundai Electronics, the company has manufacturing sites in Korea, the U.S., China and Taiwan. Hynix has recently been merged to SK Group, the 3rd largest conglomerate in South Korea, in 2012.

Rambus was incorporated in 1990 and re-incorporated in the state of Delaware in 1997. The company was listed on NASDAQ in 1997 under the code RMBS. Companies such as AMD, Elpida, Infineon, Intel, Matsushita, NECEL, Qimonda, Renesas, Sony, and Toshiba have bought licenses to Rambus patents for use in their own products.

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