10.29.2012

Competition of Korean Kimchi companies led to the patent suit


Competition of Korean Kimchi companies led to the patent suit

Chongga and Hasunjung, Korean Top rival Kimchi companies, have been dueled over market share. And eventually this led to the patent suit. According to the press, Daesang FNF owning Chongga Kimchi brand insisted that CJ cheiljedang violates their own patent related with a manufacturing process with glutinous rice. 

For this reason, Daesang FNF have asked for compensation for damage fee for use of patent. However, CJ has shown no response since they didn't received a petition yet. 


Actually, the industry are considering this suit as a competition for market share instead of compensation for technical infregement. We are able to determine their steps past.


CJ took over the business of Hasunjung 2 month after Daesang FNF, the number one spot in its field of business, bought Jongga which was owned by Doosan Group in 2006. 

                                ▲  www.flickr.com  ∥ triwit

Since then, both companies have exerted great efforts to take over small business. And also the facts, CJ's sales have incresed and Food researchers of Daesang FNF selected themselves out to CJ, have affected this situation.

Like Samesung and Apple, Food industry are using patent suit as a method to hold each other in check. All of these things accounts, I doubt how the current patent institution goes well. 




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