Woods won the game, Nike is the winner?

Tiger Woods wins major in 11 years

Tiger Woods, who was called a golf emperor in the 2000s, won the US professional golf major title in 11 years. Woods has been sluggish after winning the US Open in 2008, and it was hard for him to win the general tour because of several other bad news including injuries. But the Masters championship has been a great victory, everyone’s paying attention whether Woods will break Jack Nicklaus’s record for most wins in the championship.

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Woods won the game, and Nike get the benefits?

Woods won a lot of championship prizes. But it's called "Nike," which has got the greatest gain in the championship. Nike is the exclusive sponsor of Woods, who won many intangible benefits as he continued to be exposed to the Nike brand in clothes and hats when he won. Woods has also won a green jacket as a Masters champion in 14 years, and the impression coming from it is that he believes Nike will be able to increase its brand value. Nike will be worth about W25.5bn when it comes to profiting from winning the tournament.

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Marketing Sports star that can be a double-edged sword

Brand marketing using sports stars does not always bring good results. A player who wears a sponsored brand of equipment or clothes may give bad grades, or the image may fall at the moment of failure of brand equipment. In 2018, the most prospective athlete in the U.S. College Basketball Final was injured in a shattering outsole after a Nike basketball game in 33 seconds, making it one of the worst things that made Nike's image worse.

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 Inseparable sports and trademarks

As mentioned above, there may be some disadvantages, however, because every time a sport game is broadcasted on TV, the brand that is worn by the athletes and clothing is exposed to the media. It is said that the more popular sport event and the more famous and well-known players make the cost for trademark exposure sky-rocketting because the trademark is frequently exposed by them. Still, many companies seem to want to sign their brands with famous sports clubs or athletes because of the benefits of getting a lot of profits like the relationship between Nike and Woods.