Google Fails To AdWords Trademark Infringement Claims Against Cybersitter

Google makes a lot of money selling AdWords ads activated by third party trademarks. Google AdWords is Google's main advertising product and main revenue source.  

Recently Google got sued by Cybersitter, a company sells software to block adult content. The company sued by Google for alleged trademark infringement on AdWords. 

The issue was Net Nanny’s keywords and its ads sentence ‘Cybersitter’ for their Adwords ads. Net Nanny paid for the keywords to shown on the web for users who search for ‘Cybersitter’. Cybersitter said that it is a trademark infringement to use the company name for advertising and Google should  have not allowed Net Nanny’s Advertisement with this word. Cybersitter also added Net Nanny ad included the statement, "Protect your child with #1 rated Cybersitter software." 

To read more about this Google vs Cybersitter Trademark Infringement case, click here.

DMC Tower 18th~19th Floor, 189 Sungam-ro, Mapo-gu, Seoul, Korea

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Competition of Korean Kimchi companies led to the patent suit

Competition of Korean Kimchi companies led to the patent suit

Chongga and Hasunjung, Korean Top rival Kimchi companies, have been dueled over market share. And eventually this led to the patent suit. According to the press, Daesang FNF owning Chongga Kimchi brand insisted that CJ cheiljedang violates their own patent related with a manufacturing process with glutinous rice. 

For this reason, Daesang FNF have asked for compensation for damage fee for use of patent. However, CJ has shown no response since they didn't received a petition yet. 

Actually, the industry are considering this suit as a competition for market share instead of compensation for technical infregement. We are able to determine their steps past.

CJ took over the business of Hasunjung 2 month after Daesang FNF, the number one spot in its field of business, bought Jongga which was owned by Doosan Group in 2006. 

                                ▲  www.flickr.com  ∥ triwit

Since then, both companies have exerted great efforts to take over small business. And also the facts, CJ's sales have incresed and Food researchers of Daesang FNF selected themselves out to CJ, have affected this situation.

Like Samesung and Apple, Food industry are using patent suit as a method to hold each other in check. All of these things accounts, I doubt how the current patent institution goes well. 

DMC Tower 18th~19th Floor, 189 Sungam-ro, Mapo-gu, Seoul, Korea

Global Tel: +82-2-726-1104, 1130 | Fax: +82-2-777-7334 | global@wips.co.kr
Japan Tel: +82-2-726-1113, 1107 | Fax: +82-2-777-7334 | wips-jp@wips.co.kr
China, Taiwan Tel: +82-2-726-1038, 1130 | Fax: +82-2-777-7334 | global@wips.co.kr

Designing Out Crime_Halloween special (1)

Halloween is coming to town!

www.flickr.com | MA Office of Travel & Tourism | Jack-o-lanterns

Orange, Green, Purple, and Black colors and Jack-o-lanterns will be everywhere, and people will have wicked Halloween costumes only for the day of October 31st.  Kids will occupy the mall and towns and shout out “Trick or Treat.” Bars and restaurants in the downtown will be full of young adults who want to enjoy the crazy Halloween night.  Extended hour service of Metro and other public transportations tempt more people to come out on the street.  Police officers are everywhere, but accidents always happen on the night of Halloween.



www.flickr.com | danellesheree | Broken Window

 

American Criminologist James Q. Wilson and George L. Kelling introduced Broken Windows Theory in 1982. This criminal psychology theory explains neglecting broken windows will lead to bigger crimes such as theft or murders. It directly shows how small or minor things affect our environments and society. The theory also claims that people easily commit crime on the day of Halloween because people create dangerous atmosphere on that night.

What is the CPTED?

The CPTED is the acronym of Crime Prevention Through Environmental Design.  This is the Urban Design theory that claims appropriate urban design, planning and construction can reduce chances of crime within the area. , CPTED prevents crime by predicting criminal's mentality and behavior in advance and applying Urban Design Theory in the area of a crime ridden districts and facilities. The Wikipedia states that the concept of CPTED was originally formulated by criminologist C.Ray Jeffery. Here is a brief history of CPTED from Wikipedia. The study of CPTED has developed and applied in public facilities, schools, and towns since 1970s in the U.S.  


www.flickr.com | idamolander | CPTED mind map

The town which adopted CPTED concept is different from pre-existing closed town.  The biggest feature of CPTED town is its openness and natural design that  enable its residents to communicate with each other.  Therefore,  they quickly notice outsiders and control their community .  To prevent possible crimes, they can also limit the access to the gate,  playground area or park side.  In addition, they can plant needle leaf trees instead of broad leaf trees to secure the view. 

www.flickr.com | Caro's Lines | Neighborhood Watch Area

To be Continued...

 

 

* This posting is restructured based on ‘Design Map’ by Korean Intellectual Property Office.

DMC Tower 18th~19th Floor, 189 Sungam-ro, Mapo-gu, Seoul, Korea

Global Tel: +82-2-726-1104, 1130 | Fax: +82-2-777-7334 | global@wips.co.kr

Japan Tel: +82-2-726-1113, 1107 | Fax: +82-2-777-7334 | wips-jp@wips.co.kr

China, Taiwan Tel: +82-2-726-1038, 1130 | Fax: +82-2-777-7334 | global@wips.co.kr