3.09.2020

Samsung’s trademark application telling the evolution of foldable display




Samsung, filed for the first UTG-related trademark in the industry,
Samsung recently applied for a trademark in 38 countries under the name of “SAMSUNG UTG”. UTG is an ultra thin tempered glass, which is used as a protective film for foldables. Samsung UTG's trademark contains the phrase, `` Though, yet Tender. '' It is made of glass material and expresses the characteristics of UTG that has rigidity and foldability.

🔺intomark.com <Samsung UTG trademark>
* intomark.com : the trademark search database of the WIPS


Half successful Galaxy Fold,
Samsung's first foldable phone, the Galaxy Fold, was unveiled in February 1919. However, in April, its launching was delayed because the display protection film was easily removed and foreign matter entered into the hinge. This problem was solved and relaunched in September, and as a result, it made a great success that the volume could not keep up with demand, but the fundamental problem of display was not completely solved.


🔺Samsung.com


UTG, a new protective film for troubleshooting the Galaxy Fold,
The protective film used for the Galaxy Fold was plastic CPI (Colorless Polyimide). Because plastic is easy to process and very elastic, it doesn't leave any marks after folding it thousands of times, but on the other hand it’s weak to heat and easy to scratch. Experts anticipate that CPI replacement will be inevitable to solve the display problem in the Galaxy Fold. Samsung has developed a glass-based UTG to solve this problem. Unlike CPI, UTG is not easily scratched, has a good touch, and  expresses luxury that is difficult with plastic materials.

🔺Samsung.com


 Samsung enters UTG full-scale mass production,
On February 11, Samsung Electronics unveiled its first foldable phone, the ‘Galaxy Z Flip’. Samsung Display said it has received UTG durability verification from Bureau Veritas, a French technology certification company, and has passed the folding test of folding/unfolding 200,000 times in order not to repeat the mistake of the previous Galaxy Fold. Accordingly, it announced that it plans to apply UTG to various foldable devices to be released in the future. There is some concern that it is difficult to see UTG as fully durable. We’re going to have to pay attention to how Samsung, which has shown the best technology, can dispel concerns and show high degree of completeness.













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