2.10.2014

Google preparing for Smartphone new technology patent war


Google seems to be in preparation for Patent dispute related to wearable technology.
Google acquired 1,920 patents in US last year, this figure is almost doubled the number of 2012.

<Flickr.com, mariaguimaraes>



Google could not make it to top 10 patent owners in terms of patent volume in 2012,
 however, it is likely to make it in top 10 in 2013, ahead of GE and LG electronics 
which were top 9 and top 10 respectively last year.

<Flickr.com, niallkennedy>


In 2011, Google acquired Motorola with 12.5 billion USD, its acquisition was to prevent patent dispute 
in advance before Android development kick off in earnest. 
By acquiring Motorola, Google can utilize all patents owned by Motorola.

Google is investing actively in new technology development through Motorola, its affiliated company, 
such as smartphone device, wearable device like Google glass, robotics, and etc. 
However, according to experts, direct patent development of Google is to buttress a weak position in the patent war, and economic effect of the merger is quite small compared to the vast amount of investment.   


<Flickr.com, Adam from another planet>

Google is filing more patents as investment for technology development increases. Google seems to be in preparation for patent disputes in smartphone industry, as Samsung VS Apple case shows. If company cannot occupy the advantageous position, it might lead to a bigger loss, 
such as getting sued or paying for tremendous amount of loyalty.


<Flickr.com, prae>


Actually, Google was sued for 42 times last year, which was the 2nd most after Samsung.

<patentfreedom.com>


Google's chief patent lawyer Allen Lo also mentioned that company had learned from the smartphone litigation and wanted to 'avoid the war' in the new technology markets, 
as fields such as wearable computing device, Google glass and Driverless car technology.

This staking-out-own rights-to-patents is not only happening in Google, 
this symptom is also observed in many multinational companies as well, 
Samsung, Apple, Sony, and other IT companies.

Seems that Samsung VS Apple litigation fluttered the whole industry wildly.






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