The Situation vs. The Fitchuation, Abecrombie & Fitch wins trademark lawsuit

photo D:> D.H.LEE

Reality TV show Jersey Shore’s Michael “The Situation” Sorrentino lost trademark lawsuit
against Abercrombie & Fitch, ABCNews updated today.

Mike "The Situation" Sorrentino sued Abercrombie & Fitch in 2011 claiming that A&F offered "substantial payment" to stop wearing its clothes and they used his popular nickname on their t-shirts. Sorrentino argued that ‘The Situation’ phrase should be protected as a trademark.

U.S. Magistrate Judge John ruled that, ”Although the word ‘situation’ is not a word that was coined or made up by the plaintiffs, or a word that is obsolete, totally unknown in the language or out of common usage, the court can discern no relationship between the word ‘situation’ and the apparel or entertainment services that the plaintiffs provide.” 

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