Michael Kors Sues Costco for Using his name on “bait-and-switch” Ad

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A famous fashion designer Michael Kors sued Costco, Reuters reported.

Costco is accused of “bait-and-switch” advertising campaigns with his handbags. According to the filing, Costco has not been authorized as a retailer of Michael Kors’ products, but it sent email advertisements suggesting that the handbags are “starting at $99”. Michael Kors said that none of the retail stores on website was selling its products.

Michael Kors is seeking a court order to stop advertising it and damages from false ads.

Costrom had a trademark lawsuit against Tiffany & Co, earlier this year.

▶wipscorp.blogspot.kr/2013/02/tiffany-co-sues-costco-for-selling-fake.html

▶wipscorp.blogspot.kr/2013/03/tiffany-setting-is-generic-term-costco.html

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