[International IP Briefing] US, EU

 

US

Perplexity AI, Inc. Wins Trademark Infringement Lawsuit Over “Perplexity” in the United States

On October 29, 2025, Reuters and other media outlets reported that the artificial intelligence startup Perplexity AI, Inc. (“Perplexity”) prevailed in a trademark infringement lawsuit filed by the software company Perplexity Solved Solutions (“PSS”) over the use of the name “Perplexity.”

(Factual Background)

In January 2025, PSS filed a trademark infringement action against Perplexity in the U.S. District Court for the Northern District of California, seeking to prohibit Perplexity from using the name “Perplexity” as its brand. 

. Founded in 2017, PSS provides software that leverages AI-driven data analysis to simplify complex business needs and improve communication and collaboration. PSS applied for registration of the trademark “Perplexity,” covering software services, with the U.S. Patent and Trademark Office (USPTO) in October 2021 and obtained trademark rights in 2022.

. Perplexity, established in 2022, is a company offering an AI-based search engine.

. PSS alleged that Perplexity attempted to acquire its trademark in 2023 but was refused, and further claimed that it sent a cease-and-desist letter to Perplexity regarding use of the name in October 2024.

. PSS filed the lawsuit on grounds that Perplexity’s name would cause consumer confusion. Perplexity denied the infringement allegations, asserted that no consumer confusion had occurred, and filed a counterclaim seeking cancellation of PSS’s trademark registration.

(Procedural History)

In July 2025, PSS’s legal team from Mitchell Silberberg & Knupp LLP requested to withdraw from representation, citing an “irreparable breakdown in the attorney-client relationship” that made continued representation impossible. The court granted the request in August 2025.

. The court made clear that because PSS is a corporate entity, (1) it may appear in federal court only through licensed counsel, and (2) failure to retain substitute counsel could result in a default judgment on the counterclaim and dismissal of its claims against the defendant.

(Court’s Decision)

The U.S. District Court for the Northern District of California dismissed the trademark infringement action filed by PSS.

. After the withdrawal of its legal team, PSS was unable to retain new counsel. Although PSS requested additional time due to financial difficulties, the court rejected the request on October 9, 2025.

. Perplexity subsequently asked the court to terminate the case because the plaintiff could not secure counsel to represent it.

 

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EU

EUIPO Releases Report on “Influencers and IP”

On November 10, 2025, the European Union Intellectual Property Office (EUIPO) published a report titled “Influencers and IP,” analyzing how social media influencers across the European Union (EU) perceive and engage with intellectual property (IP), as well as the impact they have on the online consumption behavior of younger generations.

(Overview)

Influencer marketing on social media continues its rapid growth and is now a major driver of global economic trends. The market is expected to reach approximately USD 32.55 billion in 2025. Social media influencers today play a significant role in shaping public opinion and cultural development in the digital era, exerting strong and influential power over the values and consumption patterns of EU citizens—especially younger generations.

(Key Findings)

The report is based on an online survey of 300 influencers active on Instagram, TikTok, and YouTube across the 27 EU Member States. Major findings include the following:

1. Influencers’ Ownership of IP Rights (IPRs) and Its Impact on Professional Growth.

. A vast majority of respondents (92%) reported that they are professionally active and generate income through their social media content. However, only 18% of influencers indicated that they own IPRs such as trademarks, copyrights, or design rights.

. Influencers who owned IPRs tended to be at a more advanced entrepreneurial and creative stage: 55% of them owned their own brand, and 33% operated an online store.

. In comparison, among influencers without IPRs, only 24% owned their own brand, and just 14% operated an online store.

2. Influencers’ Respect for IP and Sense of Responsibility

. Influencers demonstrated a strong ethical awareness regarding respect for IP. A large majority stated that they actively avoid promoting counterfeit products (94%) and illegally copied digital content (93%) in their work.

. Additionally, 96% of respondents said they feel responsible for the influence their content has on the public, and 92% reported that they review the credibility and appropriateness of a brand before creating collaborative content.

3. Influencers and Artificial Intelligence (AI)

. Many influencers indicated that they actively incorporate AI into their creative workflows, with more than half (51%) saying they use AI “often” or “sometimes” in content production.

. Moreover, 47% expressed concern that their content could be altered by AI and used for others’ benefit, while 72% acknowledged the possibility that AI-generated outputs may infringe existing IPRs.

  

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A New Standard for Patent Search, WIPS Global

 

As we come to the close of another remarkable year, we would like to extend our heartfelt appreciation for your continued trust and partnership. Your feedback, insights, and encouragement have guided us throughout 2025, and they have played a meaningful role in shaping the future of WIPS Global.

This year marked an important milestone for us. In September 2025, WIPS Global took a significant step forward with an expanded coverage of 50 countries, enhanced precision in search accuracy, and a more intuitive user experience across the platform. Several core search functions were also refined, allowing us to deliver a faster, smarter, and more reliable patent-search environment for professionals around the world.

As we look ahead to a new year, our commitment remains unchanged. WIPS will continue to stand by you with dependable service, deeper insights, and technology that grows alongside your needs. We are dedicated to leading the future of intellectual property services—together with you.

Thank you sincerely for walking this journey with us. We hope you look forward to an even more intelligent and seamless WIPS Global in 2026.

Led by AI. Completed by you.

Patent Litigation Between Samsung Electronics/Seoul Semiconductor and U.S.-based LED Wafer Solutions

 The global electronics industry has once again entered the whirlwind of patent disputes. LED Wafer Solutions, a U.S.-based non-practicing entity (NPE), has filed a patent infringement lawsuit against Samsung Electronics and Seoul Semiconductor, claiming unauthorized use of its LED technology patents. This case is drawing attention not just as a typical patent dispute, but as a strategic battle among global corporations for leadership in next-generation LED technologies. Let’s take a closer look at how this lawsuit arose and what it means.

Overview and Key Background

 The lawsuit was filed on September 15, 2025, in the U.S. District Court for the Eastern District of Texas. The plaintiff alleges that Samsung Electronics and Seoul Semiconductor unlawfully used its core patents related to LED packaging and manufacturing. The technologies at issue reportedly include packaging structures designed to improve heat dissipation of LED chips, metal wiring layer configurations, and bonding methods for sapphire or ceramic substrates. Each of these elements constitutes a critical factor determining LED performance and lifespan.

Seoul Semiconductor: From “Partner” to “Defendant”

 One particularly notable point in this lawsuit is the inclusion of Seoul Semiconductor as a direct defendant. Until now, Seoul Semiconductor had been mentioned only indirectly as a supplier of LED components to Samsung Electronics. However, being listed as a defendant suggests that the dispute now extends beyond the simple supply chain and into technology design processes. This indicates a full-scale confrontation among core technology owners rather than a mere supply-related issue.

Products and Technologies at the Center of the Dispute

 LED Wafer Solutions claims in its complaint that the LED flash modules used in Samsung’s Galaxy S, Z, and A series smartphones infringe its patents. According to the plaintiff, the structure of these modules is identical or substantially similar to claims in its patents, constituting not only technical similarity but intentional infringement. The plaintiff also argues that Samsung and Seoul Semiconductor continued adopting similar structures even after the technology was publicly disclosed, demonstrating that they recognized the existence of the patents yet persisted in infringement.

Samsung Galaxy camera/ LED flash module
(Source: Samsung Electronics, ko.ifix.com)

The Patents at Issue and Strategic Venue Selection

 The key patents cited in the complaint are U.S. Patent Nos. 8,952,405 and 9,786,822, both of which recently received reexamination certificates. This indicates that the USPTO has reaffirmed the validity of their claims, which strengthens the credibility of LED Wafer Solutions’ assertions. Meanwhile, the lawsuit was filed in the Eastern District of Texas, a venue well known for its high volume of patent litigation cases. The court’s jury system and procedural tendencies are widely considered favorable to patent holders, suggesting that the plaintiff may have strategically selected this jurisdiction.

So what exactly do these asserted patents cover?

 Both US 8,952,405 and US 9,786,822 relate to “Light emitting diode packages and methods of manufacture.” The technology integrates a wafer substrate and a light-emitting device into a single package to improve manufacturing efficiency for LED devices. It is a technology cited by Samsung Electronics as well as other major electronics manufacturers.

wipsglobal.com > Family analysis > Family Diagram
US 9786822, Light emitting diode package and method of manufacture

How Samsung Electronics and Seoul Semiconductor Might Respond

 For Seoul Semiconductor, this lawsuit may pose a significant burden. The company has built a strong global track record in patent enforcement and defense based on its proprietary technologies. However, as a defendant rather than an enforcer, it must now develop a structured defense strategy. This could influence future royalty negotiations, potential design modifications, and even market reputation.

 Samsung Electronics also cannot take this lawsuit lightly. Despite being a global brand known for strong technological capabilities, litigation in the United States can directly affect international trust and corporate reputation. Samsung is therefore expected to mobilize extensive legal and technical teams to present a detailed rebuttal.

Outlook

 Ultimately, this dispute represents a courtroom battle over “who truly owns the technology.” LED Wafer Solutions seeks to strengthen its patent rights and pursue compensation, while Samsung Electronics and Seoul Semiconductor are expected to mount a strong defense to demonstrate technological independence and non-infringement. As the lawsuit is still in its early stages, the process will soon move on to responses from the defendants, claim-construction procedures, and potential mediation or settlement discussions.

 Beyond determining the winner of a single lawsuit, the outcome may carry broader implications for how Korean technology companies protect their technological sovereignty in the global market. This is why industry watchers are keeping a close eye on future developments.

 

 

 

 

"Solving Inter-Floor Noise with Technology" Patent Trends in Inter-Floor Noise Reduction

 

Is enduring inter-floor noise the only answer?

 Noise from children running, furniture being moved late at night, and other daily activities often triggers conflict between neighbors. In Korea, where apartment living is especially common, inter-floor noise has become an everyday source of stress for many residents. According to a survey by the Ministry of Environment, complaints related to inter-floor noise have more than doubled over the past five years. Is there no fundamental solution to this issue? In this issue, we explore patent technologies and trends aimed at mitigating inter-floor noise.

Major Causes of Inter-Floor Noise

Inter-floor noise is more than simple inconvenience; it can cause psychological stress, sleep disturbance, depression, and even anger. What types of noise typically arise in apartment buildings?

 Since inter-floor noise originates from various sources, blocking it entirely at the source is extremely difficult. Therefore, incorporating noise-reduction measures during the construction phase is often the most effective solution. With this in mind, major construction companies in Korea have been investing heavily in developing new technologies to prevent and reduce inter-floor noise. Below are several noteworthy examples.

Active Inter-Floor Noise Reduction Device

 Lotte E&C, in collaboration with acoustic engineering company Siren Acoustics, has been studying a technology inspired by noise-canceling systems used in audio devices. When an impact occurs in the upper unit, a vibration sensor installed beneath the ceiling detects it and converts the impact into an electrical signal. This signal is then transmitted to a “muter,” which emits counter-vibrations to cancel out the impact noise. The muter is a system that integrates vibration sensors, signal-processing modules, and vibration-control components. Among these, the vibration sensor plays the most critical role.

 A key advantage of this technology is that it can be easily installed within ceiling finish layers, making it suitable not only for newly constructed buildings but also for retrofitting existing apartments.

wipsglobal.com > View Details
KR10-2025-0045169, Method and apparatus for installing noise cancellation device

A Breakthrough for Heavy Impact Noise: Noise-Reducing Mortar

 At the core of this technology is noise-reducing mortar, also known as viscoelastic mortar, which demonstrates excellent performance in absorbing impact energy. While traditional floating-floor structures typically use lightweight concrete or standard mortar layers, this method replaces them with viscoelastic mortar.

A floating-floor structure suspends the floor finish on resilient materials to prevent noise from being transmitted into the building. While effective for reducing lightweight impact noise (such as small objects falling or light footsteps), this structure is inherently vulnerable to heavy impact noise because the floor finish acts as a mass and cushioning layer acts as a spring, forming a vibration system.

However, incorporating a viscoelastic mortar layer with superior damping properties allows this structure to effectively absorb not only lightweight impact noise but also heavy impact noise.

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KR10-2771831, Gelatinizing mortar compositions and viscoelastic dampening floating floor construction for floor impact sound reduction using the same

Reducing Noise With a “Sandwich-Type Cushion Mat”

 DL E&C, a leading developer of noise-control technologies, has created a new cushion mat for inter-floor noise reduction. Designed to be installed between the concrete slab and the mortar layer, this mat features multiple rows of receptacle spaces that house sound-absorbing inserts. By adding these inserts, the composite cushion panel gains enhanced sound-absorption capability, making it possible to control resonance that occurs during floor impacts.

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KR10-2025-0066526, Composite absorbing panels for reducing floor impact sound

 By using this cushion mat, the composite panel delivers both damping and absorption performance, while the internal sound-absorbing inserts provide additional resonance-absorption effects. As a result, this system can effectively reduce impact noise across a wide frequency range, from lightweight to heavy impact noise.

Inter-Floor Noise Is No Longer an Issue of Personal Endurance, but a Technical Challenge,

 According to Statistics Korea’s 2023 Population and Housing Census, apartments accounted for 64.6 percent of all housing types. This means roughly 6 out of 10 people in Korea live in multi-unit apartment buildings, making inter-floor noise a widespread social issue rather than a matter confined to individuals.

As we've seen in the technologies discussed today, construction companies are now focusing not only on building safely but also on developing solutions that reduce and prevent inter-floor noise. With continued technological advancement and new patent-based innovations, we can look forward to quieter and more comfortable living environments in the future.

  

[International IP Briefing] US, WIPO

 

 

US

U.S. X Corp. Settles Trademark Lawsuit Over the Letter ‘X’

 On September 15, 2025, Reuters reported that U.S.-based X Corp., the parent company of the former Twitter, reached a settlement in a trademark infringement lawsuit with X Social Media, a Florida-based legal marketing firm.

In October 2022, U.S. entrepreneur Elon Musk acquired the social media platform Twitter and rebranded it as “X” in July 2023.

On July 24, 2023, Reuters reported that several companies, including Meta and Microsoft, already held intellectual property rights to the letter “X,” and that the widespread use of “X” as a trademark could raise multiple legal issues under trademark law.

(History)

 In October 2023, X Social Media filed a trademark infringement lawsuit against X Corp. in the U.S. District Court for the Southern District of Florida. The company claimed that Twitter’s rebranding to “X” created consumer confusion with its own “X” trademark, resulting in revenue losses. It sought both an injunction to stop the use of the “X” name and monetary damages.

X Social Media, which has operated as a mass-tort client recruitment advertising agency since 2016, had been using “X” as a trademark and had previously run ads on Facebook to attract potential clients. X Corp. countered that the letter “X” had long been used by many companies and therefore did not constitute trademark infringement.

In July 2024, the Florida federal court sided with X Social Media’s claim that its “X” trademark had attained “incontestable” status, meeting statutory requirements and therefore shielding the registration itself from further challenge. The court allowed the infringement claim to proceed.

(Settlement)

On September 15, 2025, X Corp. and X Social Media jointly submitted a settlement agreement to the Florida federal court, requesting dismissal of the case with prejudice. Neither party disclosed the specific terms of the settlement.

(Related Development)

On February 20, 2025, X Corp. also resolved a similar “X” trademark lawsuit brought by the U.S. advertising company Multiply through settlement.

 

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WIPO

WIPO Releases 2025 Ranking of the World’s Top 100 Innovation Clusters

On September 1, 2025, the World Intellectual Property Organization (WIPO) announced the Top 100 Innovation Clusters Worldwide 2025, ahead of the release of the Global Innovation Index (GII) 2025.

(Overview)

An innovation cluster refers to a city or region that drives innovation, serving as a key engine of a nation’s innovation ecosystem.

(Highlights)

The 2025 ranking of the Top 100 Innovation Clusters was based on analysis of:

1.      Patent filing activity under the Patent Cooperation Treaty (PCT),

2.      Scientific publication activity, and

3.      Venture capital (VC) activity, newly introduced in 2025.

This methodology identifies geographic areas with the highest density of inventors, scientific authors, and venture capitalists worldwide.

gettyimagesbank.com

Top 5 Innovation Clusters

Shenzhen–Hong Kong–Guangzhou (China/Hong Kong) ranked first, Tokyo–Yokohama (Japan) ranked second, San Jose–San Francisco (United States) ranked 3^rd, Beijing (China) ranked 4^th, and Seoul (Republic of Korea) ranked 5^th. Combined, Shenzhen–Hong Kong–Guangzhou and Tokyo–Yokohama account for about 1/5 of all PCT filings worldwide.

Top 5 for Intensive Innovation Activity

When measured relative to population density, the clusters with the most intensive innovation activity are:

Among the Top 100 innovation clusters, the clusters showing the most intensive innovation activity relative to population density were San Jose–San Francisco (United States) in 1^st place, Cambridge (United Kingdom) in 2^nd, Boston–Cambridge (United States) in 3^rd, Ningde (China) in 4^th, and Oxford (United Kingdom) in 5^th.

Top 5 Countries

The countries with the largest number of innovation clusters in the Top 100 are:

The countries with the largest number of innovation clusters in the Top 100 were China with 24 clusters in 1^st place, the United States with 22 clusters in 2^nd, Germany with 7 clusters in 3^rd, India with 4 clusters in 4^th, and the United Kingdom with 4 clusters in 5^th, with China ranking first for the second consecutive year.

<Top 10 Innovation Clusters, 2025>

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Patent Review, Faster & Smarter - Meet the Highlighter

When reviewing countless patent documents, the biggest challenge is grasping the essence quickly. The Highlighter feature brings important keywords to the forefront, allowing you to instantly locate the information you need. Even in complex technical documents, you can zero in on the essentials, dramatically improving review efficiency.

Why the Highlighter Feature is Essential in Patent Review

Quickly Identify the Core in Massive Documents

Patent documents can stretch over dozens or even hundreds of pages, often filled with highly technical language. The Highlighter feature makes critical keywords stand out, so you don’t need to read every line to grasp the main ideas. This leads directly to shorter review times and greater productivity.

Improve Review Accuracy & Avoid Missing Key Details

The greatest risk in patent review is overlooking important terms or claims. By consistently highlighting designated keywords throughout the document, the Highlighter helps eliminate blind spots. Grouping similar keywords under the same color also makes it easy to recognize conceptually related ideas at a glance.

Flexibility for Different Use Cases

Whether conducting prior art searches, competitor analysis, patent mapping, or licensing review, the focus keywords vary by task. The Highlighter adapts seamlessly with options like repositioning the input panel, toggling highlight colors ON/OFF, and syncing across different viewers and pages. This ensures you can customize the tool to your exact workflow, focusing only on the parts that matter most.

Tangible Efficiency Gains in Practice

The benefit goes far beyond faster reading. Because key points are already marked, report writing and team collaboration become much smoother, with less rework and fewer communication gaps. Ultimately, the Highlighter translates into time and cost savings, along with higher-quality, more reliable deliverables.

Customized Highlighting

With the WIPS Global’s Highlighter, you can group up to 10 keywords and highlight them in the same color, making it easy to distinguish terms that share similar meanings or purposes. Beyond simple word highlighting, this feature creates a tailored analysis environment. With options such as moving the input box, toggling highlight colors ON/OFF, and automatic syncing across multiple viewers, the Highlighter adapts to the way you work.

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Up to 50 highlighter colors can be designated.

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You can switch between horizontal and vertical modes, and freely adjust the window size.

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You can also move the highlighter to any desired location for convenient document review.

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You can enter up to 10 keywords in a single field and highlight them in the same color.

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Core keywords by technology can be saved as a set, allowing you to easily load them whenever needed.

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The highlighter feature is automatically linked with various features such as Detailed View, Easy Viewer, and My Folder, allowing you to review saved keyword sets across all supported features.

<Features where the Highlighter is applied>

A New Standard for Patent Review

So far, we’ve looked into the upgraded ‘Highlighter’ of the WIPS Global. The Highlighter isn’t just an accessory — it’s a transformative feature that redefines the patent review process. By simplifying complex data, saving time, and enabling you to focus only on what truly matters, it turns document review from a tedious task into the starting point for clear, actionable insights.

Hidden Patent Technologies in OTT Streaming

 

 Most people today subscribe to at least one OTT service. In fact, while TV viewing time continues to decline, the amount of time spent watching OTT services has steadily increased, reflecting a significant change in content consumption. According to one survey, 8 out of 10 people use OTT services, which shows that streaming has become a natural part of our daily lives.

gettyimagesbank.com

 Recently, many movies and series are released first—or even exclusively—on OTT platforms rather than on TV or in theaters. The main reasons OTT platforms have become the center of interaction between content consumers and providers include the ability to access high-quality content anywhere and the convenience of personalized recommendations tailored to individual preferences.

 But did you know that these convenient OTT services are actually “bundles of patents,” built upon countless patented technologies? Netflix, one of the most iconic OTT brands, is known as a “patent giant,” having filed around 2,000 patents worldwide. Today, let’s look at the patents that power OTT streaming and uncover the hidden technologies behind it.

“This is how everyone makes trailers these days.”

 Many OTT platforms now actively use trailers made from parts of the actual show when launching new content. In the past, making a trailer required people to manually find and edit specific scenes from the main program, which was a highly burdensome and inefficient process.

Netflix 'Trigger' official trailer
(source: Netflix official YouTube)

 Given the nature of OTT platforms, which must supply dozens or even hundreds of new titles each year, Netflix needed to streamline this process. They solved the problem by using machine learning algorithms and automation.

 They created a formula for trailer production, trained it through machine learning, and developed a system that automatically selects the most effective scenes from uploaded content to generate a trailer.

wipsglobal.com> Drawing editor
US12374372, 'Automatic trailer detection in multimedia content'

 The algorithm works by extracting and analyzing video shots, scoring their relative similarity, and then stitching the key shots into a trailer. By having machines do the work, Netflix drastically reduced the time and effort required, allowing resources to be used far more efficiently.

 In an era where OTT platforms churn out content at breakneck speed, automated trailer generation has become a powerful tool—both for meeting the constant demand for new content and for gaining a competitive edge.

“We read your mind with big data from your watch history.”

 At one point, the comment “YouTube Algorithm brought me here” became a viral meme. It humorously implied, “I don’t know why this video was recommended, but it’s fun, so okay.”

 

YouTube recommendation algorithm meme
(source: Reddit-r/PewdiepieSubmissions)

 YouTube gained a reputation for recommending strange but entertaining videos, and people turned its algorithm into a running joke. But behind these “mysterious recommendations” is Google’s carefully engineered system that identifies hidden preferences even users themselves didn’t realize they had.

 The key lies in a 2013 Google patent: “Video Recommendation Based on Co-Viewing Statistics”—a core technology behind today’s YouTube algorithm.

wipsglobal.com > AI summary
US 8868481, 'Video recommendation based on video co-occurrence statistics'

 The system analyzes the relationship between videos being watched and those on the recommendation list, while factoring in user behavior (such as which videos were clicked and how long they were watched) to create optimized recommendations.

wipsglobal.com
US 8868481, 'Video recommendation based on video co-occurrence statistics'

 So, even the strangest recommendations are not random—they are based on subtle connections to previously watched content or inferred preferences from viewing patterns with the assumption that I might like them. What once felt like bizarre coincidences turn out to be deliberate results of YouTube’s powerful data analysis.

“Hello, I’m Cinema-Grade Audio. I saved OTT!”

Dolby Laboratories, well-known for its video and audio codecs, has long set industry standards—so much so that its formats are treated like a “Bible” in the film industry.

Dolby Atmos logo
(source: Dolby)

 Among its flagship technologies is Dolby Atmos, an object-based surround sound system designed to deliver immersive audio. It enhances traditional surround sound by linking on-screen objects to exact sound positions in theaters.

Example of Dolby Atmos system application
(source: Dolby Professional)

 However, Atmos originally required installing numerous speakers around the entire 360° environment, with acoustic reflections taken into account—making it practical only for select large cinemas. Implementing it on PCs, smartphones, or home theaters seemed virtually impossible.

wipsglobal.com
EP 3434023, 'Near-Field rendering of immersive audio content in portable computers and devices'

 However, Dolby managed to virtualize this technology so that the Dolby Atmos experience could be reproduced even on everyday electronic devices with ordinary stereo speakers. As a result, Atmos technology has become widely adopted, and much of this success can be attributed to a patent Dolby filed in 2016.

 That patent is titled “Near-Field rendering of immersive audio content in portable computers and devices” (commonly referred to as Near-Field). This technology makes it possible to virtually reproduce Dolby Atmos through stereo speakers even without a full surround sound setup. In other words, by adjusting sound frequencies and levels, it creates a three-dimensional “virtual surround” effect using just stereo speakers.

 Thanks to this technology, users can now enjoy immersive sound even on smartphones and PCs, and today’s leading OTT platforms have also reaped its benefits. In order to enhance the quality of their content offerings, OTT services have actively adopted Dolby Atmos at the platform level. As a result, this innovation has dramatically reduced the gap in immersion between OTT and traditional media, ultimately becoming a groundbreaking technology that reshaped the entire market.

How far will OTT evolve as integrated content platforms?

2025 International Streaming Festival Poster
(source: Official Festival website)

 We’ve explored some of the key patented technologies behind OTT streaming. OTT services are rapidly expanding beyond movies and dramas into sports, e-sports, and more, dramatically reshaping how we consume content. With the upcoming International Streaming Festival drawing major public interest, OTT’s value will only continue to rise. No longer just video platforms, OTT services are becoming comprehensive content hubs. It will be exciting to see what new technologies they integrate next in their ongoing transformation.