Nestle won Kit Kat's 4-finger shape Trademark

Nestlé won the trademark battle over Kit Kat’s shape against Cadbury, marketingmagazine.co.uk reported. KitKat's shape was already registered in 2006 but Cadbury applied to invalidate it claiming because the shape could not be trademarked and it’s also too general to be. But now, the decision has overturned with Nestlé s new appeal.  

flickr.com|by sudeep1106 |

Nestlé and Cadbury recently had a history of trademark issuesof distinctive purple color for wrapping in last October. The British Intellectual Property Office (IPO) allowed Cadbury to have the trademark in 2008, but Nestle objected that it was not unique and should be free for everyone. Judge Birss added that "The evidence clearly supports a finding that purple is distinctive of Cadbury for milk chocolate." independent.co.uk reported.

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