‘Tiffany Setting’ is a generic term, Costco says.

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Costco has been sued by Tiffany & Co. for selling Tiffany’s diamond rings. But it said the term of ‘Tiffany Setting’ is a generic, not a trademark of Tiffany & Co. jckonline reported.

Costco asked back to Tiffany that “be prohibited and enjoined from ever again asserting false claims of right to exclude use of Tiffany as a generic term of a style or type of a ring setting,”. It also said that they have never sold ‘Tiffany rings’ and they sold unbranded rings which has ‘Tiffany settings’.

tiffany.com

Tiffany & Co. responded that Costco infringed Tiffany’s trademark when they sold products which had nothing related to Tiffany & Co. and used the word ‘Tiffany’. They are ready for upcoming court case, Tiffany & Co. spokeswoman added.  

Read more 
http://www.jckonline.com/2013/03/11/costco-wants-to-make-tiffany-setting-generic-term

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