AIO Wireless can't use magenta color, T-mobile claims.

t-mobile.com

aiowireless.com

T-Mobile sued AT&T’s new subsidiary brand AIO Wireless for using its popular magenta color on AIO’s website, Forbes reported.

According to the complaint filed with the court, T-mobile says, “With full knowledge of T-Mobile’s use of magenta, AT&T’s subsidiary chose — out of all the colors in the spectrum — magenta to advertise, market and promote its wireless services in direct competition with T-Mobile. Aio does not use the orange coverage map of its parent company, but instead uses in its stores and on its website a magenta coverage map that is strikingly similar in color to the one used by T-Mobile.” Forbes wrote.

T-mobile claims that AIO is using its color and "free ride from T-mobile's success". 

AIO says "it's not magenta" to Forbes.

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