accenture.com |
Accenture, a management consulting company,
sued its rival company Deloitte for trademark infringement over similar slogan.
Bloomberg reported that Accenture has used
the ‘High performance. Delivered’ slogan since 2003. It claimed that Deloitte
began to use similar slogan ‘High performance. Amplified.’ on its advertising
campaign and it copied overall structure of the phrase.
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