6.21.2013

Accenture Sues Deloitte, 'High Performance' slogan dispute

accenture.com
Accenture, a management consulting company, sued its rival company Deloitte for trademark infringement over similar slogan. 


Bloomberg reported that Accenture has used the ‘High performance. Delivered’ slogan since 2003. It claimed that Deloitte began to use similar slogan ‘High performance. Amplified.’ on its advertising campaign and it copied overall structure of the phrase. 

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