Samsung and google, signed for cross-licensing!

Samsung and Google signed on broad cross licensing agreement 
which allows both sides to have access to each other’s patent portfolio, 

as well as patents will be filed in next 10 years.

This cross licensing covering range is broad, from technology to business field in general, 
and this seems to be an important reinforcement for Samsung  in patent litigation with Apple.

Flickr.com (Robert Scoble)

 Last 2011, Google acquired Motorola to have a access to patents owned by Motorola.

Motorola was a leading player in the initial phone manufacturing market, 
owned various cell phone related patents. 
By reaching this agreement, Samsung can use all these patents now.

Flickr.com (Stereopoly Blog)

Samsung extended licensing agreement with Microsoft in 2011, and extended licensing deal with Nokia as well in last year. Samsung’s licensing partner list does not end here, 
it includes IBM, Kodak, Intellectual Ventures, and Inter digital too.

Flickr.com (toprankonlinemarketing)

Google has been an ally with Samsung rather than a foe. Google supported Samsung indirectly, heuristics patent of Apples, so called Jobs patent, was invalidated in court last time, it was due to retrial application by Google. In addition to this, Google supported Samsung through many ways, such as providing legal advice, investigation of materials, securing evidences, and etc.

Flick.com (John Karaktsanis)

By signing this cross licensing, it is expected now that Google got a big potential to develop its own device technology of android operating system by applying its patent technologies to Samsung’s hardware products, such as Samsung mobile, Smart TV, and etc.

Samsung said in their statement, this cross licensing “would lead to deeper collaboration on research and development of current and future projects.”, and its counterpart from Google also agreed, 

“By working together on agreement like this, 
companies can reduce the potential for litigation and focus instead on innovation.”

Flickr.com (osde8info)

This collaboration seems to bring multiple benefits to both patent giants, not only in reducing the possibility of being embroiled in patent disputes, but also in improvement of related technology.  As Samsung stated, “Samsung and Google are showing the rest of the industry that there is more to gain from cooperating than engaging in unnecessary patent disputes”, World Smartphone No.1 player Samsung and Software & Search field leading player Google, hope two big giants’ collaboration will influence whole industry in a positive way.