1.20.2014

Motorola Modular Smartphone project ‘Ara’

Global Cell phone manufacturer Motorola announced a project ‘Ara’ last year.


Ara project aims for developing free hardware flat form, all smartphone will be completely modular, customer can choose every components, such as display, keyboard, battery, camera, and etc. 
Final product would reflect 100% customer’s preference.

@http://motorola-blogspot.kr/2013/10/goodbye-sticky-hello-ara.html


@http://motorola-blogspot.kr/2013/10/goodbye-sticky-hello-ara.html


Motorola has been working on this project for already 1 year, 
and is planning to collaborate with modular smartphone concept ‘Phoneblocks’. 

Phoneblocks front side @ en.wikipedia.org


Motorola announced that prototype of Ara is pretty close 
and components will be on sales at ‘Moto Maker store’ website.

We assumed that Motorola owns related patents portfolio, so WIPS tried to search related patents using WIPS Global service but could not find them. Actually modular smartphone related patents were already developed by ‘Modu’ and its patents rights were transferred to Google.

Granted number of below patent is ‘8180395’, and title is “Modular wireless communicator”.

representative drawing @wipsglobal.com


We searched family patents, and it turns out to be 135 cases in total, 
including 73 cases in US and 1 case in Korea.


Family status of US 8180395 @wipsglobal.com


What the volume of family patents indicates? Filing patents costs lots of money, and if the patent owner want to maintain its right, cost grows even higher. So it is easy to tell that patent with more family is equivalent to greater economic value. If the value can be created from the patent is not big enough to offset easily the cost of maintaining it, nobody would file a family patent.

As we can see from above patent distribution map of WIPS Global, this patent owns many family patents, expected to have big market potential.
Let’s wait and see what kind of revolution modular smartphone will bring to 
current competitive smartphone market!




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