With the easing of distance, the number of
people heading to the cinema is gradually increasing. Today I’m going to talk
about patents related to this film screen.
The reason we watch war or action movies is
probably because of the thrilling, action-packed scenes. 2D Screen may not be
good enough for these movies because it’s too simple flat. In order to meet the
needs of consumers who feel like me and to compete with OTT (Over The Top) platforms,
movie theaters are providing special screen with special technology. In Korea,
4DX, ScreenX, SuperPlex G, Super 4D, and Megabox's Dolby Cinema are just that
kind of screens. Among them, today, let's take a look at the patented
technology in the 4DX and ScreenX of CJ CGV, multiplex cinema chain in Korea.
The movie is screened on three sides? I'm sure many of you have heard of 4DX.
▲ cgv.com / Special screen ‘4DX’
4DX is a special screen to experience the
five senses, where you can feel various effects such as wind, light, fog,
fragrance, and vibration, along with motion seats that move according to the
movie scenes. 4DX seems to be familiar to relatively many people. In contrast
to this 4DX, ScreenX technology may still be unfamiliar.
▲ cgv.com / Special screen ‘ScreenX’
ScreenX is CGV's proprietary technology that
allows you to enjoy movies more vividly by using all three sides- left wall,
right wall and the front screen.
▲ wipsglobal.com, KR 10-1305249 B1, 'Multi-Projection System'
This
is a 'multiple screening system' patented by CGV, and the present invention is characterized by
projecting images on the left and right walls of the front part or more,
including the front screen on which images are generally projected. Through
this, it is possible to provide three-dimensional and immersive images to the
audience, and images from multiple viewpoints are possible, providing the audience
with a sense of reality as if they exist in the space depicted by the image.
▲ cgv.com / Special screen ‘SDXScreen’
In addition, CGV is also operating 4DXScreen,
a combination of 4DX and ScreenX. You can enjoy the five senses experience and
multi-screening at the same time, boasting a much better immersion.
▲ wipsglobal.com, KR10-1457911 B1,
‘Effect adding system and method for
multi-projection'
This
invention relates to an additional effect system and method for multi-screening, and is a patent
including a device for implementing an additional effect unexpected for video
screening in the features of the multi-screen screening system described above.
These additional effects devices have different directions for the effects
depending on the projected image. For example, when a wave hits from the left,
water and wind are shot to the audience from that direction.
▲ wipsglobal.com, KR10-1457911 B1,
‘Effect adding system and method for
multi-projection'
From this drawing above, you can see that the
scene of breaking ice from the projection B spreads to A, and at the same time
vibrates the seat, so you can watch the movie with feeling like you were there.
Movies
are no longer seen, but experienced.
When did the production company start
preparing for this extended screen?
According to team leader OH, Yun-dong (the
team leader of CJ 4DPLEX’s studio team), CGV directly produces both side
screens with computer graphics. They said that they receive the CG settings of
the main story from the production company and make the screen CG with the same
design and same tone. It’s not true that the production company makes a video
or expands the existing screen.
It seems that our cultural life has become
more enjoyable through ScreenX technology, which was created through the sweat
and efforts of countless people. The ScreenX technology is now being studied to
make it more vivid by extending the screen to the ceiling and floor including
three sides. We look forward to more wonderful experience in the future.
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