With
the emergence of the 4th Industrial Revolution, the importance of patents is
emerging as new technologies as the core item. LG Electronics is
also building a strong patent portfolio through continuous research and
development to realize patent management. According to the
business report, as of the end of 2019, the total number of domestic &
foreign patents was 86,527, which is an increase of 4,457 from 82,070 a year
ago. They’re
actively responding to infringement litigation. In the meantime, it
is a contrary movement to the quiet proceedings that had not disclosed before.
Prevention
of patent infringement by litigation
On
the 19th, LG Electronics won the patent infringement lawsuit related to
ice-making of refrigerator doors against electronics companies Beko and Grundig. By this
lawsuit, the products from the German companies won’t be sold in Germany. In addition
to this, LG Electronics is actively in the process of patent litigation in
various technology fields, such as Beko's steam technology, telecommunication
technology with TCL of China and BLU of US and TV technology with Hisense of
China.
It’s
seen as a warning message to prevent patent infringement of other competitors
through aggressive litigation.
🔺 wipsglobal.com LG Electronics' KR patent, 10-1728735, "A refrigerator comprising an ice making device" |
Increased
loyalty revenue through licensing agreement
As
a model for generating revenue through patents, LG Electronics chose a
licensing strategy. This is possible because LG Electronics is the world-class
in major technology fields such as telecommunication, TV etc. They’ve
signed an LTE standard patent license agreement with BLU, which infringed on
telecommunication technology, and in June 2019, also signed a core patent
licensing with GE Appliances related to the refrigerator, which is a premium
product, ice water purifier. LG Electronics' patent royalties are increasing
rapidly. It increased by 72% compared to the previous year to USD394 bil. in
2019 from USD228 bil. in 2018.
🔺 pixabay.com |
LG
Electronics Patent Center, the center of patent management
LG
Electronics Patent Center leads the both the patent litigation and licensing
strategy to achieve patent management. As the head of the center is a vice president-level
executive, patent center is also recognized as a core department within the
company. Thanks to this, in the first quarter of this year, approx.. USD900bil.,
which is 7.4% of revenue, was used for research and development.
According
to the World Intellectual Property Organization (WIPO), LG Electronics also
ranked 8th in the world in corporate patent rankings in 2018. There’s keen
interest on how much more LG Electronics' patent management will achieve.
No comments:
Post a Comment