MARS sues CHOCOLATIER for Trademark Infringement

www.madison.com

 Syovata Edari was at peace after she quit her career as a criminal attorney last year and open her own chocolatier. But that was changed when she knew that candymaker Mars Inc., filed trademark infringement claim against her and her chocolate company, "CocoVaa".

CocoaVia is a supplement made by Mars Symbioscience

@Cocoavia

MARS Claimed that "CocoVaa" is too similar to MARS' "CocoaVia" product, a diertary and nutritional supplement.
“It’s like connecting a vitamin with a candy. Their names might be similar but they just don’t go together,” Trademark attorney Craig Fieschko said. “It’s like Delta. There’s Delta faucets, Delta Airlines, Delta Dental. Nobody connects them.”

Mars’ lawyer did not return a request for comment. Fieschko said that making the suit very expensive for Edari could be part of why Mars didn’t contest her trademark during the 30-day window.

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