Nike, filed ‘Back to the future Kicks’ patent application _Nike air McFly!

 Do you remember movie ‘Back to the future’? It was released in 1985, one of the most successful movies in that year, and two sequels were produced backed by its popularity. 

Main character Marty McFly and Dr. Brown travel to the future and past, have amazing adventures, 

and their story thrilled many fans all over the world.

In the movie, Dr. Brown who helped Marty’s time travel to the future 2015, 

handed jacket and sneakers to Marty not to be looking suspicious. 

Marty was worried about the size of the sneakers, 

but once Dr. Brown pressed a button, sneakers and jacket changed to fit perfectly for him.

‘Back to the future’ movie director presumably imagined that such a technology would be feasible in 2015, and actually it turns out that Nike is developing self-tying ‘power laces’ in reality. 

Nike’s new sneakers can adjust their laces automatically according to the user’s feet size. 

This mind-blowing sneakers is called ‘Nike air McFly’, named after ‘Back to the future’ movie hero. 

And Nike also filed patent application on this sneakers technology.

In fact, Nike air McFly was released as a special limited edition in 2011, equipped with LED panel and electroluminescent device, but lacked one key feature, self-tying power laces. 

Yet Nike produced only 1,500 replica pairs, fell far short of sneakerheads’ demands, 

all were sold at an exorbitant price. Thus it raised huge amount of money at auction, 

and the proceeds went directly to the Michael J. Fox Foundation, 

dedicated to finding a cure for Parkinson’s disease.

 * Above picture is from wintelips.com, Korean version of wipsglobal.com.

wintelips provides English->Korean translation service for Korean users.

In US, Nike Air McFly with this futuristic feature ‘power laces’ is to be unveiled in 2015 deliberately to stay true to the movie, once this is out, I am sure that there will be crowds waiting in front of Nike shop. 

Well, at least all fanatics of ‘Back to the future’ will, including myself! :)