Nowadays, the apparel treating
device market is in its era. As the situation of domestic fine dust getting
worse and worse, the word of mouth that spreads the word that it is easy to
manage the coat and pants which are difficult to be washed each time is
spreading, and the interest of the clothes treating device is gradually
increasing. After LG Electronics cut off its first start, Samsung Electronics
is joining the market after Coway, and the triple wave of the three companies
is going on. Let's look briefly at each company's clothes treating device (clothing
manager, hereafter) through the patents of each company.
Beginning of clothing
manager, LG Electronics,
As a company that pioneered
the clothing manager market in Korea, since 2005, they have filed for a
clothing refreshing device similar to the current ones, and have been steadily filing
for a corresponded patent. They have a lot of patents on clothes treating
machines. If you look at patents that are different from those of other clothing
manager, you will notice that there is a technique to shake clothes quickly to
the left and right so that it drops foreign objects, and techniques that can
compress the pants by pressure.
< www.wipsglobal.com > WIPS patent search database
< www.wipsglobal.com > WIPS patent search database
Coway's clothes cleaner,
Coway launched a product called 'Clothes Cleaner' one step ahead of Samsung Electronics. They aim to differentiate the products from those of LG Electronics, and they are doing marketing with an emphasis on clean functions. The published technology is characterized by the ability to sterilize clothing using sterile water and the ability to perform external air cleaning and dehumidifying functions. It seems to be putting a little more power on the clean function as a company famous for cleaner products such as water purifier and air purifier.
Coway launched a product called 'Clothes Cleaner' one step ahead of Samsung Electronics. They aim to differentiate the products from those of LG Electronics, and they are doing marketing with an emphasis on clean functions. The published technology is characterized by the ability to sterilize clothing using sterile water and the ability to perform external air cleaning and dehumidifying functions. It seems to be putting a little more power on the clean function as a company famous for cleaner products such as water purifier and air purifier.
< www.wipsglobal.com > WIPS patent search database
Samsung Electronics Clothing
Cleaner,
Samsung Electronics, which
entered the market late last year, released the product named ‘Clothing Cleaner’
in August 2018. It seems that there is a possibility of confrontation with
Coway which is called 'clothes cleaner' with the same name. Meanwhile, Samsung
Electronics is a latecomer, so they introduced other technologies to the product
to avoid LG Electronics' patented technology. LG Electronics adopted a method
of dropping foreign objects through rapid vibration, while Samsung Electronics
adopted a method of eliminating foreign materials inside and outside of clothes
with strong wind up and down. It also emphasized the ability to dehumidify the
space in the process of re-absorbing the blowing wind and steam.
How will the landscape of
clothing manager change?
Currently, LG Electronics is leading the market with a market share of over 70%. Coway and Samsung Electronics, which started late, are also trying to expand their footsteps with their entry into the market, bringing the advantages of their own products. We should wait and see if Coway and Samsung Electronics can change the dominant market of LG Electronics.
Currently, LG Electronics is leading the market with a market share of over 70%. Coway and Samsung Electronics, which started late, are also trying to expand their footsteps with their entry into the market, bringing the advantages of their own products. We should wait and see if Coway and Samsung Electronics can change the dominant market of LG Electronics.
